This isn’t just about products.
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It’s about principles.

Your Voice. Your Choice. Your Denver.

Denver’s flavored nicotine ban is more than just a policy—it’s a decision that will shape the city’s future. Voters for Consumer Freedom is standing up for fairness, freedom, and economic stability. We believe Denver voters deserve all the facts before making a choice that affects small businesses, jobs, and local revenue.

What’s at Stake

The ban on flavored nicotine products may sound simple, but the impact is far-reaching. It threatens to bankrupt more than 100 local and minority-owned businesses, eliminate hundreds of jobs, and strip $13 million in annual revenue from the city—at a time when Denver already faces a $250 million budget shortfall and ongoing workforce cuts. Instead of keeping sales local, the ban pushes customers and tax dollars to nearby cities like Aurora and Lakewood.

Standing Up for Legal Adult Choice

Denver adults deserve the right to make their own informed decisions. Two-thirds of voters who oppose the ban agree that legal adult consumers—not government—should decide what legal products they can buy. Smart enforcement can keep products out of kids’ hands without penalizing responsible adults or the small businesses that serve them.

Join the Movement

This is about more than flavored products—it’s about protecting Denver’s economy, small businesses, and legal adult consumers’ right to choose. Vote “No” on Referendum 310 and keep Denver open for business.